STANDEE HOME bedroom with an upholstered bed, green curtains and a red lounge chair

STANDEE HOME · DESIGN & MANUFACTURING

Minimalist
furniture.

Milan-inspired design. Made in China.
For modern homes and furniture brands.

Discover our storyOur making
DESIGN MEETS CRAFTSMANSHIP↓

MEET STANDEE HOME

Your furniture
manufactory
in China.

STANDEE HOME manufactures modern minimalist residential furniture in China for DTC brands, furniture wholesalers, B2B partners and real estate furnishing projects worldwide.

Our furniture manufacturing services include design, engineering and small-batch customization. Share your drawings, materials and quantities to discuss production.

Discuss custom furniture

Our goal is simple: to serve high end looks without the price tag.

STANDEE HOME Manufacturing starts here.
A closer look at our premises.
2019STANDEE HOME founded
≈ 5,000 m²Manufacturing facility
Small batchesCustom projects welcome
Global deliveryhandle customs clearance and delivery.

ONE FOUNDER · ONE CLEAR VISION

One vision for living.
Thoughtfully made in China.

Founded in 2019, STANDEE HOME began with a clear purpose: to help furniture brands produce well-crafted minimalist furniture, with consistent quality and flexibility for smaller custom orders.

All STANDEE HOME furniture production stays in China. We do not outsource manufacturing to overseas facilities, allowing us to oversee material selection, workmanship and quality checks throughout production.

From a small workshop, STANDEE HOME has grown into a manufacturer serving DTC furniture brands and wholesale buyers. We consider international project requirements, including residential design preferences, shipping logistics and applicable safety requirements.

Durable. Thoughtful. Accessible.

Our approach supports small-batch custom furniture alongside wholesale production, so project size need not limit your design.
Alice Chan, founder of STANDEE HOME furniture
Alice Chan · Founder of STANDEE HOME
A personal beginning

OUR STORY

Good furniture should
feel within reach.

Alice Chan entered the high-end furniture industry in 2012. Her experience with residential furniture and interiors shaped a belief that well-designed furniture should make everyday living more comfortable.

She founded STANDEE HOME in 2019, bringing that belief into furniture manufacturing. Collaborations with Milan designers followed in 2021. Her visits to the United States in 2024 and early 2025 helped shape a new direction for American homes.

Through STANDEE HOME, Alice brings this vision into homes and furniture collections, with design development and manufacturing based in China.

Beautiful design. Everyday comfort.
A place you are happy to come home to.

THE STANDEE HOME PHILOSOPHY

DESIGN CONNECTIONS

Designed in Milan.
Made in China.

Our collaboration with Milan furniture designers combines contemporary minimalist design with STANDEE HOME’s furniture development and manufacturing in China.

Milan

Clean proportions. Useful details. Comfort that belongs in everyday life.

Our design and manufacturing teams connect minimalist proportions with practical details for residential furniture.

Meet our people
Matteo Meraldi · Milan designer
Matteo Meraldi · Milan designer
Matteo Lualdi · Milan designer
Matteo Lualdi · Milan designer

OUR PHILOSOPHY

Quality is
a considered choice.

Our furniture manufacturing philosophy puts construction quality and practical design first. These principles guide production and custom work for our partners.

STANDEE HOME local manufacturing — visual 1
01

Local manufacturing

Furniture production stays in China, with oversight from material selection through manufacturing.

STANDEE HOME upholstery detail: dark stitched upholsterySTANDEE HOME upholstery detail: pink textured upholsterySTANDEE HOME upholstery detail: tan stitched upholstery
02

Quality first

Solid furniture construction, selected materials and multi-stage quality inspections before shipment.

STANDEE HOME furniture customization consultation
03

Flexible customization

Small-batch custom furniture with material, color and dimension options agreed for each project.

STANDEE HOME upholstered chairs in production
04

Market-oriented design

Furniture informed by residential living habits and aesthetic preferences across markets.

Craftsmanship and process visuals are illustrative.

OUR CAPABILITIES

From concept
to finished furniture.

Our furniture production workflow covers design support, materials, manufacturing and shipping coordination for brand collections and residential projects.

STANDEE HOME workshop upholstery assembly
PROCESS ILLUSTRATION
01 / 06

Full-process manufacturing

From concept to finished furniture.

In-house furniture design and technical drawing support turn your brief into production specifications. We coordinate the workflow from concept through finished furniture.

Design supportTechnical drawingsProduction
STANDEE HOME rigorous material selection — visual 1STANDEE HOME upholstery fabric sample and finished chair
PROCESS ILLUSTRATION
02 / 06

Rigorous material selection

A considered foundation.

We select wood, metal, upholstery fabric and leather to suit each furniture design, finish and custom project specification.

WoodMetalFabricLeather
STANDEE HOME multi-stage quality control — visual 1STANDEE HOME multi-stage quality control — visual 2STANDEE HOME furniture surface finishing inspection
PROCESS ILLUSTRATION
03 / 06

Multi-stage quality control

Checked before it leaves us.

Furniture quality control includes multi-stage checks of materials, construction and finish details before packing for shipment.

ConstructionFinishPre-packing checks
STANDEE HOME flexible customization — visual 1
PROCESS ILLUSTRATION
04 / 06

Flexible customization

Details made for your project.

Customize upholstery, finishes, furniture dimensions and hardware. We support small-batch custom orders and larger wholesale requirements.

FabricFinishSizeHardware
STANDEE HOME furniture cartons being loaded into a shipping container
PROCESS ILLUSTRATION
05 / 06

Logistics coordination

Support beyond production.

We coordinate furniture shipment logistics for Global sea freight and customs clearance if you needs us to handle. Packing requirements and shipping arrangements are agreed for each project.

Packing coordinationSea freightGlobal
STANDEE HOME order production: packed cartonsSTANDEE HOME order production: upholstered chairsSTANDEE HOME order production: flat packed furnitureSTANDEE HOME order production: upholstered panels
PROCESS ILLUSTRATION
06 / 06

Order capabilities

Room for projects of different sizes.

Our order options cover wholesale furniture supply, small-batch production for DTC brands and furniture for real estate projects.

WholesaleDTC brandsReal estate

THE PEOPLE BEHIND THE PIECES

A team you can
put a face to.

Meet the STANDEE HOME team behind our furniture, alongside founder Alice Chan and our Milan furniture design collaborators.

Simon Su
Simon SuSTANDEE HOME team
Nestor Carranza
Nestor CarranzaCalifornia Marketing Director
Jackson Lin
Jackson LinSTANDEE HOME team
Elena Wu
Elena WuSTANDEE HOME team
Flisy Tang
Flisy TangSTANDEE HOME team
Tracy Zhai
Tracy ZhaiSTANDEE HOME team
Fiona Li
Fiona LiSTANDEE HOME team
Charles Xie
Charles XieSTANDEE HOME team

THE AMERICAN CHAPTER

Listening to how
people want to live.

Visits to the East Coast in 2024 and the West Coast in early 2025 helped Alice understand the gap between the modern furniture people wanted and what felt accessible.

Alice’s U.S. journey · Miami Beach
Alice’s U.S. journey · Miami Beach
Alice’s U.S. journey · Los Angeles
Alice’s U.S. journey · Los Angeles
2012

Alice enters the high-end furniture industry.

2019

STANDEE HOME begins in China.

2021

Collaboration with Milan designers.

2024–25

U.S. visits help shape STANDEE HOME’s approach to American homes.

2026

Hope to service every partner honestly and last forever

WORKING WITH STANDEE HOME

Built around
your next project.

From a DTC furniture collection to a residential furnishing project, we help turn your requirements into a manufacturing plan.

BRANDS

DTC & online collections

Small-batch custom furniture production for DTC and online brands developing their own collections.

TRADE

Wholesale & B2B

Furniture manufacturing and supply support for wholesale buyers and B2B purchasing partners.

SPACES

Real estate & residential

Residential furniture specifications tailored to the needs of real estate and home furnishing projects.

01Share your brief
02Review specifications
03Produce & inspect
04Coordinate delivery

Order quantities, sample arrangements, lead times and freight terms are confirmed for each project.

A FEW THINGS WORTH KNOWING

Clear answers.
A confident next step.

What does STANDEE HOME do?

Founded by Alice Chan, STANDEE HOME develops and manufactures modern residential furniture in China. It supports furniture brands, wholesale buyers and custom projects. In 2026, standeehome.com launched for American homes.

Where is STANDEE HOME furniture made?

STANDEE HOME manufactures its furniture in China. The approximately 5,000 m² manufacturing facility supports wholesale and custom projects. Collaboration with Milan designers informs the design; the furniture is not manufactured in Italy.

Can I order small-batch custom furniture?

Yes. STANDEE HOME supports small-batch custom furniture for brands and project buyers. Send your drawings, quantity, material preferences and dimensions. Minimum order quantities, samples, prices and lead times are confirmed for each project.

How does STANDEE HOME deliver to the World?

We have freight forwarders partnered with around the world. If you needs, we can help you to solve the problems with sea freight, customs clearance, and delivery.

YOUR NEXT CHAPTER

Let’s make
something considered.

Need custom furniture, wholesale supply or a residential collection? Share your designs, quantities and material preferences.

Discuss your furniture project Shop STANDEE HOME furniture

Client-supplied photograph · STANDEE HOME